Top social media and digital marketing trends for 2024

The use of social networks continues to grow. The number of users amounts to 5 billion (more than 60% of the world's population). From August to October 2023, an average of 9.6 users per second joined social networks.

• TikTok will become even more popular. Instagram used to be the leading platform that marketers and influencers flocked to, but now it's TikTok.

• X (Twitter) is advancing on shaky ground and the platform is still considered risky by most marketers.

• Threads usage has declined since its launch. In comparison, X (Twitter) has 253 million daily active users, giving it a considerable lead over Threads' 10.3 million. Threads has acknowledged the problem and is working to implement the missing features.

• TikTok Shop sales will continue to increase exponentially to become the leader in social shopping.

• Live streaming on YouTube and other social networks continue to be a powerful tool for connecting with audiences.

• LinkedIn, a global community of more than 985 million professionals and 67 million businesses, saw record levels of engagement and will continue to grow this year.

• The Use of Social Media for Customer Service. 51% of consumers say the most memorable brands on social media are those that are responsive to their customers.

• Wellness campaigns will continue to increase this year. What makes a good wellness campaign? They are authentic and data-driven.

• Artificial intelligence (AI) will continue to facilitate social listening and social media content creation - all Surfscanner content was created using Canva and ChatGPT!