Frequently Asked Questions

What is Social Listening?

Social Listening helps you better understand your audience and interact with them more effectively. It allows you to identify and address customer concerns in real time, leading to increased customer satisfaction and loyalty. By following industry conversations, companies can stay abreast of the latest trends, competitors and market perceptions. It also provides valuable information on marketing campaigns, product launches and brand reputation.

What are some of the main use cases for my brand or business?

Real-time media monitoring, Customer and market understanding, Brand sentiment/brand value, Crisis prevention and management, Research and strategy, Content creation, Influencer identification, Competitor analysis, Trend identification, Innovation - to name a few.

What kind of professionals or industries use this technology?

Brands of any Industry, Public Sector, NGOs, Media, Sports and Entertainment, Influencers, Entrepreneurs, Journalists, Researchers, Agencies, among many others.

What are some of your main advantages compared to your competitors?

Price, data coverage and contract flexibility.

What is the data coverage of the Surfscanner service?

Over 200 Million sources including websites, online news and social networks in over 100 countries and over 100 languages. We capture mentions from all major social media platforms including Facebook, Twitter, Instagram, LinkedIn, YouTube, Reddit and TikTok.

Will I receive data from Threads?

At the moment this platform is not within our data coverage and service plans but we will continue to evaluate it.

Is it possible to collect data from private accounts on social networks?

No, all the data we collect is from public accounts and information.

Is it possible to contract the service for only a few months?

Although it is a monthly subscription service, we suggest a minimum duration of 3 months, which will help us with the implementation, establish parameters and calibrate the searches to obtain the expected results.

Is historical data available?

Yes, we have up to 5 years of historical data available.

Would we have access to the tool?

No, the service includes a support team that will be managing the platform, distributing the requested information and modifying searches if necessary.

Is there a limit to the number of recipients who could receive this information?

No, we offer unlimited recipients to facilitate collaboration between teams and departments.

By what means would you be in communication with the support area?

By e-mail.